OUR STORY

KRĪ (क्री, कृ) is a sanskrit word that forms the origin of the word; Create. A word so small, yet so distinct, that briefly & independently describes the mantra of any artist or artisan. 

Just like its' name, KRĪ aspires to unite India's cultural roots & techniques with the contemporary styles & silhouettes witnessed across the world. The collections that we produce are meticulously created & innovated at the hands of traditional artisans of India after a thorough examination & experimentation with the arts, crafts and textiles found all over India. We aim to bring back the Indian arts & crafts in forms that not only maintains their individuality, heritage & sanctity but also stands out & appears immaculate & evergreen for years.

Every individual has their own unique sense of style and design philosophy. So we at KRĪ, strive to complement each creative vision by keeping it fresh with new and exclusive collections throughout the year. Every collection descends from its own unique story, and we do not take away its distinctiveness by producing it in large numbers. By taking our personal twist on different ideas and inspirations, we bring you an assortment of products that remain rare, exciting and classic. A range of cushion covers, tableware, bedding, organisers that will sustainably change the way you present your spaces whilst keeping them just as beautiful and trendy.  

KRĪ is not here to bore you, KRĪ is here to simply Kri8 for YOU.

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The KRĪ Customer

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The KRĪ Customer is anyone who appreciates subtle and experiential design. They love their products to be one of a kind, exploratory and classic. They are not afraid to be the trendsetters or influence the design of their homes or belongings in an individualistic manner. Most importantly, they are culturally rooted and know how to appreciate their heritage in terms of crafts, textiles & textures whilst staying in pace with the silhouettes of the evolving times.